Lighting plays an important role in how consumers spend their money. Consider the lighting in a jewellery store, for example. Jewellery is typically very expensive and for the business owners to sell enough jewellery to become profitable, they have to make it look as appealing as possible. This is done with special lighting designed to highlight the cut and colour of the gemstones and to make the precious metals look even more inviting to the average customer.
If your store is interestingly and appropriately illuminated, you are sure to get more repeat and bolster visits. The lighting fixture design should improve the overall representation of your products and the proper positioning of lamps and ceiling elements along the product displays and above the aisles can drive more customers to your store automatically.
Cabinet lighting inside your retail displays is also crucial because it directly illuminates the products. When choosing retail display lighting, you will need to consider bulb types, fixtures types, lighting controls and voltage settings.
Let’s take a look at some of the benefits Retail Display Cabinet Lighting can offer and how that can equate to more sales:
Accent Lighting- with accent lighting, you can put each item under the spotlight. Small lamps can be aimed at individual products in the retail displays, so people can differentiate between your luxury products and the more common, everyday products your business offers. To make accent lighting more effective, it’s better to design the retail display around the primary products you want to feature. Accent lighting within the retail display cabinet calls attention to your products. Brightly-coloured accent lighting is effective to highlight most products. Certain tinted lighting could enhance the visual appearance of the products, making them more attractive and creating more sales conversions.
Set the mood- lighting inside the retail display cabinet can help to set the mood for customers to spend their money. If you are selling technology products, cabinets with fluorescent lighting and metal fixtures could be more appropriate, because they create an industrial look. For fashion items, you may use green and blue tones to make your customers feel calm. If you are selling things for millennials, you may want to use Edison bulbs in your cabinets. Regardless of the lighting style you use, you need to focus on the experience of your customers. Make sure that they spend more time browsing through your retail displays as this can lead to conversions.
Contact Rockingham Display Shop Today
To learn more about the high quality display cabinet lighting available at RDS Online, contact the display cabinets experts at Rockingham Display Shop and shop their selection of frameless display cabinets, countertop display cabinets and trophy cabinets today!
If you enjoyed this article, please feel free to share it on your favorite social media sites.